IT'S TIME TO START TELLING
YOUR CHAMBER'S STORY.
Low engagement on social media? The sounds of crickets and tumbleweeds echoing on your blog?
It's not you – but it might be your content.
The truth is, a lot of the content that chambers rely on for social media posts and blog articles can be filed as fluff. We get it, you’re busy, and it’s tough to come up with new ideas, and the time to feed your social media monster. But generic small business tips, inspirational quotes and posts celebrating <insert obscure National Day here> aren’t just failing to resonate; they could actually be confusing your audience.
Your chamber isn’t a life coach or a knows-everything small business guru—it’s a vital resource for the business community, and your content should reflect that.
When your messaging doesn’t align with your mission, your audience doesn’t just disengage, they also start to lose sight of who you are and the value that you bring to the table. It’s time to ditch the fluff, regain your focus and start sharing the stories, insights, and resources that make your chamber indispensable.
It’s time to start telling your story and moving your content and your audience in the right direction – toward chamber membership!
Hey, and you don’t have to do it alone. We can help you get your content back on track.
Why Is It So Hard To Tell My Chamber’s Story?
If you keep getting stuck trying to tell your chamber’s story, or you don’t know where to start, you’re far from alone.
Chambers of commerce are powerhouses of activity—advocating for businesses, hosting events, driving economic growth, and fostering community connections.
With so many moving parts and so many different audiences—small business owners, entrepreneurs, policymakers, and more—it’s hard to distill everything into one cohesive story.
It’s no wonder so many chambers fall back on readily available “fluff” content or on what’s easiest to explain, like networking events. It’s quick, it’s clear, and it gets attention. But focusing on a single feature can make it harder to communicate the deeper value your chamber offers—how you’re driving real growth, solving member pain points, and shaping a thriving business ecosystem.
It can also alienate the members or prospects who don’t really value that piece of your membership offering, like the ones that don’t have time to attend anything.
Enter The Concept of Inbound Marketing
This is where the concept of inbound marketing can change the game. Inbound marketing is a highly successful strategy used by businesses to attract, engage, convert and delight customers. And it can work for chambers too.
Instead of trying to tell everyone everything all at once, inbound marketing helps you break down your value into targeted, audience-specific messages that resonate.
By creating content that speaks directly to the needs and interests of your members and prospects, you can tell your chamber’s story in a way that’s clear, compelling, easy to understand, and authentic—without overwhelming your audience or diluting your message.
Ready to turn your chamber’s complexity into clarity? Our chamber storytelling solutions can help get you started.
LinkedIn Engagement & Followers Tripled
Chamber Speak helped triple our LinkedIn engagement and followers in less than a year, strengthening our digital presence and community reach. Their approach isn’t just about posting on social media. It’s about “speaking Chamber” in a way that engages, informs and builds community. They truly understand chambers and how to communicate their value.
Our Storytelling Solutions
Chamber Storytelling Accelerator
We'll assess your existing content and create a tailored strategy and action plan to help you start telling your chamber's story with ease, purpose and confidence. This accelerator will help you unlock the magic of inbound marketing for your chamber.
Customized Done-For-You Content
Our professionally-produced, animated videos make it easy to share the value of chamber membership. No fluff or filler here, just quality content to help you tell your chamber's story. And get this–we customize the videos with your chamber logo!
GET STARTED TELLING YOUR STORY WITH OUR FREE DOWNLOAD
How To Explain What Your Chamber Does
This one-page cheat sheet makes it easy to articulate your chamber’s value—without the jargon, the rambling, or the blank stares.
Note: When you submit your email address you will be automatically subscribed to Chamber Speak’s Secret Sauce newsletter – weekly tips to help you tell your chamber’s story. Don’t worry, you can unsubscribe at any time.
Chamber Speak has been helping chambers of commerce tell their stories in big and small ways since 2012.
