If you don't tell your chamber's story, who will?
IT'S A HARD TRUTH, BUT IF YOUR MEMBERS AND PROSPECTS DON'T UNDERSTAND THE VALUE OF MEMBERSHIP, ITS ON YOU.
And the reason they don’t understand may be that you’re not telling them, at least not in the right way.
Inspirational quotes, small business tips and other filler content isn’t engaging your audience anymore, and even if or when that type of content did, it never really helped you tell your chamber’s story. It only helped you feed that hungry content monster.
It’s not going to get better or easier until you make a change. Organic engagement is increasingly hard to come by. And every time you post content that doesn’t get engagement, it hurts – not just your feelings, but your chances to show back up in the algorithm that feeds content to your audience.
Social media platforms are shifting, and so is your audience. What worked three years ago, will not work tomorrow.
What will work is you doubling down on telling your story. If what you’re doing isn’t working, it’s time for a change.
Our chamber storytelling solutions can help start moving your content and your audience in the right direction–toward chamber membership!
Chamber Storytelling Solutions
Chamber Storytelling Accelerator
Struggling with low engagement or difficulty communicating the value of chamber membership?
Our Chamber Storytelling Accelerator can help. It includes a professional content assessment, a customized content strategy and action plan, and tailored content ideas to jumpstart your efforts.
It is a personalized roadmap to help your chamber create engaging, high-impact content that attracts members, strengthens engagement, and supports your mission.
Customised, Done-For-You Content
Our suite of done-for-your content can help you tell your chamber’s story by focusing on communicating the value of chamber membership. We have three collections to choose from including animated videos and static content. We customize the content with your chamber branding, and will even add a sponsor logo to the videos at no additional cost.