You Don’t Need More Followers — You Need the Right Followers
Hitting numeric milestones feels great. It’s an accomplishment. It’s easy to see. The goal is tangible. But I would rather you have a thousand followers…
Category: Updates
Fewer Emails, Fuller Rooms: The Chamber Email Makeover No One Saw Coming
When event numbers are low, the knee-jerk reaction tends to be to send more emails, blast out a desperate “last chance to register” social media post, or…
When Membership and Marketing Are Out Of Sync, Nobody Wins
In many chambers, there’s a quiet — or not-so-quiet — rift between the membership sales team and the marketing/comms team. Sales says:“We need better tools.…
Turning “What” Into “Why” To Tell Your Chamber’s Story
When you communicate with members, the words you choose can make the difference between someone showing up—or someone showing up inspired. The way you frame your…
Why a Long-Time Member Walked Away—and What It Taught Me About Chamber Messaging
I will never forget the day I learned the impact of imbalanced chamber messaging—the kind that, intentionally or not, focuses heavily on events and fails…
How Content Pillars Can Strengthen Your Chamber’s Storytelling Strategy
If your chamber of commerce struggles to keep up with content creation, a content pillar strategy can help streamline your efforts and ensure your messaging…