Why a Long-Time Member Walked Away—and What It Taught Me About Chamber Messaging
I will never forget the day I learned the impact of imbalanced chamber messaging—the kind that, intentionally or not, focuses heavily on events and fails…
Category: Updates
How Content Pillars Can Strengthen Your Chamber’s Storytelling Strategy
If your chamber of commerce struggles to keep up with content creation, a content pillar strategy can help streamline your efforts and ensure your messaging…
No More Secrets: Fixing Your Chamber’s Communication Blind Spot
When you’re deep in the day-to-day work of the chamber, it’s easy to assume your members know what you’re up to. But here’s the reality:…
Are You Ignoring The Best Social Media Platform For Chambers?
Let’s get right to it: if your chamber of commerce is still pouring most of its social media effort into Facebook while letting LinkedIn gather…
From Crickets to Conversations: A Real-Time Reminder That Chamber Storytelling Works
An exciting thing happened on one of our client’s social media accounts today, and I watched it unfold almost in real time. A local business…
How To Know If Your Content Is Telling Your Chamber’s Story
How To Know If Your Content Is Telling Your Chamber’s Story Chambers generate a lot of content. You’re likely posting to social media a few…