Some Of Your Members Are NOT OK
I am working with two chambers at the moment on very similar projects. Both came to me for better messaging to communicate their value propositions.…
Category: Updates
Social Proof: The Missing Link In Your Chamber’s Marketing Strategy
If you’ve ever read a product review before making a purchase, or picked a restaurant based on its five-star Google rating, you’ve been influenced by social…
You Don’t Need More Followers — You Need the Right Followers
Hitting numeric milestones feels great. It’s an accomplishment. It’s easy to see. The goal is tangible. But I would rather you have a thousand followers…
Fewer Emails, Fuller Rooms: The Chamber Email Makeover No One Saw Coming
When event numbers are low, the knee-jerk reaction tends to be to send more emails, blast out a desperate “last chance to register” social media post, or…
When Membership and Marketing Are Out Of Sync, Nobody Wins
In many chambers, there’s a quiet — or not-so-quiet — rift between the membership sales team and the marketing/comms team. Sales says:“We need better tools.…
Turning “What” Into “Why” To Tell Your Chamber’s Story
When you communicate with members, the words you choose can make the difference between someone showing up—or someone showing up inspired. The way you frame your…