Some Of Your Members Are NOT OK
I am working with two chambers at the moment on very similar projects. Both came to me for better messaging to communicate their value propositions.…
Category: Updates
Social Proof: The Missing Link In Your Chamber’s Marketing Strategy
If you’ve ever read a product review before making a purchase, or picked a restaurant based on its five-star Google rating, you’ve been influenced by social…
Fewer Emails, Fuller Rooms: The Chamber Email Makeover No One Saw Coming
When event numbers are low, the knee-jerk reaction tends to be to send more emails, blast out a desperate “last chance to register” social media post, or…
Turning “What” Into “Why” To Tell Your Chamber’s Story
When you communicate with members, the words you choose can make the difference between someone showing up—or someone showing up inspired. The way you frame your…
Why a Long-Time Member Walked Away—and What It Taught Me About Chamber Messaging
I will never forget the day I learned the impact of imbalanced chamber messaging—the kind that, intentionally or not, focuses heavily on events and fails…
How Content Pillars Can Strengthen Your Chamber’s Storytelling Strategy
If your chamber of commerce struggles to keep up with content creation, a content pillar strategy can help streamline your efforts and ensure your messaging…